Does Google Do Enough To Protect 
Advertisers’ Traffic Quality?

A global survey of marketers and their opinion on Google's approach to invalid, low-quality, and fraudulent clicks

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Who Are PPC Protect?

Founded in 2016, PPC Protect is now a global leader in click fraud prevention, offering the most advanced cybersecurity technology and working with some of the world’s best-known brands. 

From there, we’ve used our knowledge of advertising behaviors and technical expertise in security and AI to develop software that can help advertisers gain value from every single click they pay for. 

Our mission is to end the expectation that a percentage of ad clicks are wasted on no value or low-quality traffic. By enabling advertisers to focus on quality, budgets can be reinvested back into high converting, high-quality traffic and audiences. Removing low-value traffic also protects future efforts as all downstream optimization is based on high-converting traffic behavior. 

We believe you should get value with every click – something advertising platforms don’t provide. By allowing businesses to exclude low-quality traffic which offers no conversion value, we help them ensure their efforts are entirely focused on real data, real leads, and real revenue.

What’s Inside

What’s The Survey About?

Our survey reveals marketers’ attitudes towards low-value ad traffic, as well as their level of understanding as to what Google does to combat it.

As an advertiser, you pay money in exchange for value. If even a small percentage of your clicks are invalid, low-quality, or fraudulent, then Google isn’t upholding their end of the deal.

Discover how widespread the problem of invalid and low-quality traffic really is and how you can achieve quality with every click.

About This Study

The aim of this survey is to discover whether people believe Google does enough against the continuous wave of bots, scrapers, click farms, competitors, and all other non-genuine traffic sources that click on your ads every day.

We surveyed 255 people from various backgrounds including in-house marketers, freelancers, digital agency workers, and more. Our questions aimed to gain a better understanding of how in-depth marketers’ knowledge was on the topic of fraudulent PPC clicks and exactly what they believe Google does to mitigate them.